REMIX
REMIX
Client: GISELLE WAFSIE
Services: Branding, logo, packaging, print
year: 2014 - present
Client: GISELLE WAFSIE
Services: Branding, logo, packaging, print
year: 2014 - present
In 2012, Giselle Wafsie started her own private practice, REMIX Acupuncture + Integrative Health in Chicago's downtown Loop, and in 2013, she launched REMIX by Giselle Wasfie, a line of 100 percent natural, essential-oil and Chinese herbal-based beauty and aromatherapy products that are carried by international retailers such as Urban Outfitters.
My first major project for Giselle and Remix was a logo redesign in 2013 that incorporated subtle references to ancient symbology, a concept that I soon revisited when asked to develop packaging for Remix's collection of aromatherapy sprays. In total, I have created labels for 23 unique products from the Remix line including candles, toners, body oils, bath salts, balms, and more. My work for Remix has produced an ongoing freelance relationship that continues to this day. The collaborative energy between myself and Giselle, the Remix founder, has been particularly rewarding as we are able to explore many of our shared passions and interests--80's Deco, Memphis Design, Art Deco, the dessert, pastel neons--all points of inspiration that inform the look and brand style of Remix.
In 2012, Giselle Wafsie started her own private practice, REMIX Acupuncture + Integrative Health in Chicago's downtown Loop, and in 2013, she launched REMIX by Giselle Wasfie, a line of 100 percent natural, essential-oil and Chinese herbal-based beauty and aromatherapy products that are carried by international retailers such as Urban Outfitters.
My first major project for Giselle and Remix was a logo redesign in 2013 that incorporated subtle references to ancient symbology, a concept that I soon revisited when asked to develop packaging for Remix's collection of aromatherapy sprays. In total, I have created labels for 23 unique products from the Remix line including candles, toners, body oils, bath salts, balms, and more. My work for Remix has produced an ongoing freelance relationship that continues to this day. The collaborative energy between myself and Giselle, the Remix founder, has been particularly rewarding as we are able to explore many of our shared passions and interests--80's Deco, Memphis Design, Art Deco, the dessert, pastel neons--all points of inspiration that inform the look and brand style of Remix.
REMIX
Client: GISELLE WAFSIE
Services: Branding, logo, packaging, print
year: 2014 - present
In 2012, Giselle Wafsie started her own private practice, REMIX Acupuncture + Integrative Health in Chicago's downtown Loop, and in 2013, she launched REMIX by Giselle Wasfie, a line of 100 percent natural, essential-oil and Chinese herbal-based beauty and aromatherapy products that are carried by international retailers such as Urban Outfitters.
My first major project for Giselle and Remix was a logo redesign in 2013 that incorporated subtle references to ancient symbology, a concept that I soon revisited when asked to develop packaging for Remix's collection of aromatherapy sprays. In total, I have created labels for 23 unique products from the Remix line including candles, toners, body oils, bath salts, balms, and more. My work for Remix has produced an ongoing freelance relationship that continues to this day. The collaborative energy between myself and Giselle, the Remix founder, has been particularly rewarding as we are able to explore many of our shared passions and interests--80's Deco, Memphis Design, Art Deco, the dessert, pastel neons--all points of inspiration that inform the look and brand style of Remix.
Photography
My background in marketing has often required that I contract professional photographers for promotional shoots and special events. After a significant investment into camera equipment, I was able to develop my technical skill and begin covering a great deal of photography needs in-house. What began as a pursuit of necessity has grown into a genuine love of photography. I've found that my eye and instinct towards composition and color seamlessly transfer from visual design to photography. From natural-light portraiture to event and product photography--I'm so grateful to have this tool in my creative arsenal.
Photography
My background in marketing has often required that I contract professional photographers for promotional shoots and special events. After a significant investment into camera equipment, I was able to develop my technical skill and begin covering a great deal of photography needs in-house. What began as a pursuit of necessity has grown into a genuine love of photography. I've found that my eye and instinct towards composition and color seamlessly transfer from visual design to photography. From natural-light portraiture to event and product photography--I'm so grateful to have this tool in my creative arsenal.
ICCW
Client: Illinois club for catholic women
Services: Publication Design
year: 2016 - 2018
The Illinois Club for Catholic Women (ICCW) is a charitable organization that supplies compassionate service and relief to the poor, the distressed, and the underprivileged in the Chicago Metropolitan area. Their secondary mission is to inspire women of all ages to sustain a life-long tradition of charitable social service.
The club hosts a debutanté ball each December for which I designed three consecutive program books between 2016 and 2018. The sample provided below is my 2016 book which was heavily inspired by my love of the Art Deco design movement. "Shades of Pink", a color story that informed the night's decor was also carried throughout my book design. Metallic accents created with specialty inks and foiled cover elements gave the finished product a luxurious and elegant feel, befitting of the black-tie evening.
