REMIX
REMIX
Client: GISELLE WAFSIE
Services: Branding, logo, packaging, print
year: 2014 - present
Client: GISELLE WAFSIE
Services: Branding, logo, packaging, print
year: 2014 - present
In 2012, Giselle Wafsie started her own private practice, REMIX Acupuncture + Integrative Health in Chicago's downtown Loop, and in 2013, she launched REMIX by Giselle Wasfie, a line of 100 percent natural, essential-oil and Chinese herbal-based beauty and aromatherapy products that are carried by international retailers such as Urban Outfitters.
My first major project for Giselle and Remix was a logo redesign in 2013 that incorporated subtle references to ancient symbology, a concept that I soon revisited when asked to develop packaging for Remix's collection of aromatherapy sprays. In total, I have created labels for 23 unique products from the Remix line including candles, toners, body oils, bath salts, balms, and more. My work for Remix has produced an ongoing freelance relationship that continues to this day. The collaborative energy between myself and Giselle, the Remix founder, has been particularly rewarding as we are able to explore many of our shared passions and interests--80's Deco, Memphis Design, Art Deco, the dessert, pastel neons--all points of inspiration that inform the look and brand style of Remix.
In 2012, Giselle Wafsie started her own private practice, REMIX Acupuncture + Integrative Health in Chicago's downtown Loop, and in 2013, she launched REMIX by Giselle Wasfie, a line of 100 percent natural, essential-oil and Chinese herbal-based beauty and aromatherapy products that are carried by international retailers such as Urban Outfitters.
My first major project for Giselle and Remix was a logo redesign in 2013 that incorporated subtle references to ancient symbology, a concept that I soon revisited when asked to develop packaging for Remix's collection of aromatherapy sprays. In total, I have created labels for 23 unique products from the Remix line including candles, toners, body oils, bath salts, balms, and more. My work for Remix has produced an ongoing freelance relationship that continues to this day. The collaborative energy between myself and Giselle, the Remix founder, has been particularly rewarding as we are able to explore many of our shared passions and interests--80's Deco, Memphis Design, Art Deco, the dessert, pastel neons--all points of inspiration that inform the look and brand style of Remix.
REMIX
Client: GISELLE WAFSIE
Services: Branding, logo, packaging, print
year: 2014 - present
In 2012, Giselle Wafsie started her own private practice, REMIX Acupuncture + Integrative Health in Chicago's downtown Loop, and in 2013, she launched REMIX by Giselle Wasfie, a line of 100 percent natural, essential-oil and Chinese herbal-based beauty and aromatherapy products that are carried by international retailers such as Urban Outfitters.
My first major project for Giselle and Remix was a logo redesign in 2013 that incorporated subtle references to ancient symbology, a concept that I soon revisited when asked to develop packaging for Remix's collection of aromatherapy sprays. In total, I have created labels for 23 unique products from the Remix line including candles, toners, body oils, bath salts, balms, and more. My work for Remix has produced an ongoing freelance relationship that continues to this day. The collaborative energy between myself and Giselle, the Remix founder, has been particularly rewarding as we are able to explore many of our shared passions and interests--80's Deco, Memphis Design, Art Deco, the dessert, pastel neons--all points of inspiration that inform the look and brand style of Remix.
Photography
My background in marketing has often required that I contract professional photographers for promotional shoots and special events. After a significant investment into camera equipment, I was able to develop my technical skill and begin covering a great deal of photography needs in-house. What began as a pursuit of necessity has grown into a genuine love of photography. I've found that my eye and instinct towards composition and color seamlessly transfer from visual design to photography. From natural-light portraiture to event and product photography--I'm so grateful to have this tool in my creative arsenal.
Photography
My background in marketing has often required that I contract professional photographers for promotional shoots and special events. After a significant investment into camera equipment, I was able to develop my technical skill and begin covering a great deal of photography needs in-house. What began as a pursuit of necessity has grown into a genuine love of photography. I've found that my eye and instinct towards composition and color seamlessly transfer from visual design to photography. From natural-light portraiture to event and product photography--I'm so grateful to have this tool in my creative arsenal.
WOODLANDS ACADEMY
Client: Woodlands Academy of the Sacred Heart
Services: Invitations, Greeting Cards
year: 2011 - present
Established in 1858, Woodlands Academy of the Sacred Heart is a private, Catholic, college preparatory school for girls in grades 9-12.
In my capacity as Associate Director of Marketing and in-house designer for Woodlands, I created a multitude of print pieces including invitations for school events and private fundraisers. The sample included below is an eye-catching open house invitation that was sent to prospective families. The piece is an accordion fold design embossed with gold foil type. Also included below is a sampling of my favorite original holiday card designs.
Client: Woodlands Academy of the Sacred Heart
Services: Newsletters, calendars
year: 2011 - present
Established in 1858, Woodlands Academy of the Sacred Heart is a private, Catholic, college preparatory school for girls in grades 9-12.
In addition to cards and invitations, I also created a quarterly newsletter for Woodlands and several unique calendar designs which were sent to donors by the advancement department. Each of my calendar designs were produced as saddle-stitched, self-mailers. The sample included below features a chevron pattern created with a UV coating technique for an alternating matte, gloss effect.
Client: Woodlands Academy of the Sacred Heart
Services: Wall applications, Interior design, signage
year: 2011 - present
Established in 1858, Woodlands Academy of the Sacred Heart is a private, Catholic, college preparatory school for girls in grades 9-12.
During my time at Woodlands, I was the driving force behind many aesthetic improvement projects around campus. When tasked with making the school's front hallway a more inviting space to greet prospective families, I began the process of transforming its blank walls into a visually compelling gallery that told the story of our school. I accomplished this with two types of elements; laser-cut vinyl messaging and high-quality, admissions-focused imagery that gave guests a glimpse into the life of a Woodlands girl.
In terms of preliminary work for large format design projects, I'm very skilled at creating proposals and mockups to communicate my vision and gain community buy-in. With meticulous measurements captured on the front end, these mock-ups also ensure the production and installation phase of a project runs smoothly.
